EVENT BRANDING
Each spring, the Minnesota Zoo hosts the Beastly Ball, its largest fundraising gala of the year. This year it celebrates the revival of the only true wild horse species left on earth - the Asian Wild Horse. Among them, the Mongolian population is of particular significance because 80 of them are descendants of a stallion from the Minnesota Zoo. The event branding for Beastly Ball 2016 will tell this story in an artful and meaningful way.
Inspired by the rich cultural symbolism, the cloud motif, a significant icon in Mongolian art, emerged as the key visual element for the brand. Fluid, boundless and ever-changing, the cloud motif symbolizes not only the incredible revival of the species but also the strength & resilience of the nomadic people of the land.
The design presents Beastly Ball 2016 in a splendid and exotic light, full of stories and cultural intrigues. The project deliverables include identity mark & pattern designs, comprehensive branding guidelines for cross-platform applications, and a full set of print collateral design.