From 2300 meter above the sea level, Dayuling Alpine Oolong is among the highest quality teas produced in Taiwan.
Take the time to savor its delicate, smooth taste as a practice of Zen. The 百禪 brand Oolong (pronounced Bai Zen, a hundred ways to zen) embodies the very experience of the oneness of tea and Zen, of one and nature.
We wished to realize the sense of calmness and tranquil awareness in its visual identity - with the thin and structured logotype, the delicate veins of the tea leaf, and a quiet and composed palette of navy and brown. Finally, a selection of earthy bamboo teaware to complete the whole experience.