EVENT BRANDING
Each spring, the Minnesota Zoo hosts the Beastly Ball, its largest fundraising gala of the year. This year it celebrates the revival of the only true wild horse species left on earth - the Asian Wild Horse. Among them, the Mongolian population is of particular significance because 80 of them are descendants of a stallion from the Minnesota Zoo. The event branding for Beastly Ball 2016 will tell this story in an artful and meaningful way.
Inspired by the rich cultural symbolism, the cloud motif, a significant icon in Mongolian art, emerged as the key visual element for the brand. Fluid, boundless and ever-changing, the cloud motif symbolizes not only the incredible revival of the species but also the strength & resilience of the nomadic people of the land.
The design presents Beastly Ball 2016 in a splendid and exotic light, full of stories and cultural intrigues. The project deliverables include identity mark & pattern designs, comprehensive branding guidelines for cross-platform applications, and a full set of print collateral design.
BRANDING / PACKAGING DESIGN / MARKETING COLLATERAL / WEB DESIGN
From Brooklyn, New York, the hub of art, hipster sub-culture, and indie music - the Williamsburg Coffee Roasters brand is seeking a visual identity that speaks of its ever-evolving style and artistic heritage. We approached this challenge with a fluid open-canvas system. In addition to the core identity, each packaging and layout provide a blank canva within a set geometric framework, allowing each artwork to evolve into a unique design of its own.
CORPORATE STATIONERY / T-SHIRT & MURUAL ILLUSTRATIONS
Following DaVinci Gourmet's global rebranding, the client Kerry Group APAC was looking for a new corporate stationery suite, an oversize mural and a collection of T-Shirt designs to reflect its fresh new image.
Corporate Stationery- the design contrasts the rich signature DaVinci maroon & gold palette with full bleed & vivid drink imageries to give the classic brand a fresh, fun twist. The suite includes letterhead, bi-lingual business cards & PowerPoint template.
BRANDING / PACKAGING
BRANDING / PACKAGING DESIGN
FROG offers eco-friendly cleaning products for modern Korean homes. Focusing primarily on young female consumers, we personified the name with the character creation of Johnny the Frog, making it a lovable and memorable brand.
BRANDING / PACKAGING / MANUAL DESIGN
Logo & packaging design for Hammer & Anvil Audio- vintage style inspired by record players & sound wave diagrams.
BRANDING / PRODUCT AESTHETICS / PACKAGING / MANUAL / MOBILE APP VISUAL
Aries debuts its first airborne photo/cinema drone- BlackBird X10.
The primary clientele of this product is amateur to intermediate users. To differentiate from other more technical/pro-model counterparts, we want the design to show the invigorating feeling of flying and the endless creative possibilities of drone photography. We took a minimalistic graphic approach with vast white space, smooth flight path in the logotype and a collection of monotone landscapes - like a brisk flight in the clear morning sky.
The comprehensive branding program includes logo design & product application, a comprehensive design module for packaging, manual and accessories, mobile APP graphics and website design.
BRANDING / PRODUCT DESIGN / PACKAGING / MANUAL / PRINT AD
Product Credit: Adorama Camera, Inc.
From 2300 meter above the sea level, Dayuling Alpine Oolong is among the highest quality teas produced in Taiwan.
Take the time to savor its delicate, smooth taste as a practice of Zen. The 百禪 brand Oolong (pronounced Bai Zen, a hundred ways to zen) embodies the very experience of the oneness of tea and Zen, of one and nature.
We wished to realize the sense of calmness and tranquil awareness in its visual identity - with the thin and structured logotype, the delicate veins of the tea leaf, and a quiet and composed palette of navy and brown. Finally, a selection of earthy bamboo teaware to complete the whole experience.
PRODUCT DESIGN / ILLUSTRATION
As part of the Bicycle Chinese Zodiac series, this deck was inspired by Goat Year 1931, when Art Deco was de rigueur in Shanghai, China. The iconic Deco geometric style and bronze/emerald color scheme are featured throughout the deck, from the case, card back to custom Ace of Spade and pip designs.
BRANDING / PACKAGING / MANUAL DESIGN
BRANDING / PACKAGING / PHOTO DIRECTION & PROP STYLING
Creative Credits: Photography: Paul Lundquist, Food Stylist: Lisa Golden Schroeder
PRODUCT DESIGN / PHOTO DIRECTION
MARKETING COLLATERAL / PRINT AD / TRADE SHOW VISUALS
BRANDING / PACKAGING
BRANDING / PACKAGING / UI DESIGN
PRODUCT DESIGN / ILLUSTRATION / PHOTO ART DIRECTION
Commissioned for the Bicycle global market, this deck combines the essential artistic elements of stone masonry and carpentry inspired by traditional Chinese architecture. The red door on the case invites players inside to experience a new take on the classic Bicycle deck, with metallic silver tones and traditional Chinese color accents.
PRODUCT DESIGN
