BRANDING / PACKAGING DESIGN / MARKETING COLLATERAL / WEB DESIGN
From Brooklyn, New York, the hub of art, hipster sub-culture, and indie music - the Williamsburg Coffee Roasters brand is seeking a visual identity that speaks of its ever-evolving style and artistic heritage. We approached this challenge with a fluid open-canvas system. In addition to the core identity, each packaging and layout provide a blank canva within a set geometric framework, allowing each artwork to evolve into a unique design of its own.